Best Sellers

The Knewe Label best sellers edit brings together the pieces customers keep coming back for - the fits that work, the fabrics that hold up and the styles that get worn week after week without dating. From signature denim and knitwear to dresses and tops that anchor a well-built wardrobe, this is the best of what Knewe Label does. Designed in New Zealand. If you're new to the brand, start here.

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  • KNEWE Label women's K3063 Ultra Tee Off in White - close-up fabric detail KNEWE Label women's K3063 Ultra Tee Off in White - close-up fabric detail

    Ultra Tee - Off White

    NZD $57.50
    NZD $57.50
    $115.00
    50% OFF
  • KNEWE Label women's K1049 Universal Jumpsuit Ink Off in White - close-up fabric detail KNEWE Label women's K1049 Universal Jumpsuit Ink Off in White - close-up fabric detail

    Universal Jumpsuit - Ink/Off White

    NZD $134.50
    NZD $134.50
    $269.00
    50% OFF Only 1 left
  • Woman wearing electric blue long sleeve blouse with grey jeans and white sneakers Woman wearing electric blue long sleeve blouse with grey high-waisted jeans and white sneakers

    Victoria Top - Electric Blue

    NZD $79.50
    NZD $79.50
    $159.00
    50% OFF
  • Woman wearing a geometric pattern maxi skirt, black long sleeve top, and beige boots Woman wearing a black long sleeve top, geometric print maxi skirt, and beige boots

    Vienna Skirt - Nova

    NZD $99.50
    NZD $99.50
    $199.00
    50% OFF Only 4 left
  • A woman with a short brown bob wears the Knewe Label Volume Top - Ink, a stretchy textured cotton long sleeve, paired with blue jeans. She stands against a plain light background, one hand touching her hair. A person with short brown hair, wearing the Knewe Label Volume Top in Ink and wide-leg blue jeans, stands facing away against a plain light gray background.

    Volume Top - Ink

    NZD $79.50
    NZD $79.50
    $159.00
    50% OFF Only 2 left
  • A woman with short brown hair wears the Knewe Label Volume Top in Port, a stretchy textured cotton long-sleeve, paired with dark pants. She stands sideways, smiling softly and looking down against a plain light gray background. A person with short brown hair, seen from behind, wears the Knewe Label Volume Top - Port with a keyhole opening at the round neckline and buttoned cuffs, paired with a dark skirt against a plain light gray background.

    Volume Top - Port

    NZD $79.50
    NZD $79.50
    $159.00
    50% OFF Only 2 left
  • A woman with straight, shoulder-length hair stands against a plain background wearing the Knewe Label Yuki Dress - Echo over a long-sleeve black top and black ankle boots, looking slightly to the side. A woman with straight, shoulder-length brown hair faces away from the camera, wearing the Knewe Label Yuki Dress – Echo and black platform shoes. The sleeveless dress features a grey floral design. The background is plain white.

    Yuki Dress - Echo

    NZD $129.50
    NZD $129.50
    $259.00
    50% OFF Only 2 left
  • Woman wearing a blue floral long sleeve top, grey jeans, and white sneakers on white background Woman wearing blue floral long sleeve blouse with grey jeans and white sneakers

    Zimi Top - Axel

    NZD $77.50
    NZD $77.50
    $155.00
    50% OFF
  • A woman with shoulder-length hair wears the Knewe Label Zimi Top - Celine, featuring multicolored abstract prints, paired with blue corduroy pants and brown boots. She sits on a black geometric stool, looking to the side against a plain background. A person with a chin-length bob stands facing away against a light gray background, wearing the Knewe Label Zimi Top - Celine paired with dark blue pants and dark shoes.

    Zimi Top - Celine

    NZD $79.50
    NZD $79.50
    $159.00
    50% OFF Only 2 left
  • A woman with short brown hair wears the Knewe Label Zimi Top – Dusk, featuring bold red and black geometric shapes, as she stands against a plain light background, smiling and looking down to her left. A woman with long blonde hair stands by a tree wearing the Knewe Label Zimi Top – Dusk and high-waisted blue jeans, gazing thoughtfully to the side.

    Zimi Top - Dusk

    NZD $79.50
    NZD $79.50
    $159.00
    50% OFF

The Knewe Label best sellers collection is the edit that earns its place through repeat wear, not hype. These are the styles our customers return to season after season - the fits that hold up, the fabrics that improve with washing and the silhouettes that continue to work regardless of what else is happening in fashion. From the Potter Jean and its modern straight-leg cut, to signature knitwear in reliable colourways, to dresses that cover multiple occasions without trying - this collection represents the core of what Knewe Label is built on.

All Knewe Label pieces are designed in New Zealand with a focus on real-life wearability. Sizing runs true across the range with most styles available in sizes 8-18. If you're between sizes, our fit notes on each product page will guide you. We offer free shipping on orders over $60 within New Zealand and $150 to Australia, with orders placed before 1pm dispatched same day. Returns are straightforward - we process them quickly and without fuss.

If you're new to Knewe Label, best sellers is the most honest place to start. These pieces have been voted by actual customers, not algorithms. They've been worn, washed, re-worn and kept. Start with a pair of jeans and a knit, or a dress that covers three occasions, and build from there. Knewe Label is designed to be bought once and worn for years.