Best Sellers

The Knewe Label best sellers edit brings together the pieces customers keep coming back for - the fits that work, the fabrics that hold up and the styles that get worn week after week without dating. From signature denim and knitwear to dresses and tops that anchor a well-built wardrobe, this is the best of what Knewe Label does. Designed in New Zealand. If you're new to the brand, start here.

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  • Woman wearing long sleeve blue floral print midi dress with white sneakers on white background Woman wearing a long-sleeve blue floral midi dress with white sneakers on a plain background

    Ace Dress - Axel

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 4 left
  • KNEWE Label women's K5097 Addison Top Black in Check - close-up fabric detail KNEWE Label women's K5097 Addison Top Black in Check - close-up fabric detail

    Addison Top - Black Check

    NZD $84.50
    NZD $84.50
    $169.00
    50% OFF
  • Woman wearing long sleeve black midi dress with contrast stitching and black ankle boots Woman wearing a long sleeve black midi dress with contrast stitching and ankle boots

    Alex Dress - Black/Charcoal

    NZD $97.50
    NZD $97.50
    $195.00
    50% OFF Only 1 left
  • Woman wearing olive green long sleeve top with black stitching and wide leg dark jeans Woman wearing olive green long sleeve top with black contrast seams and wide-leg dark pants

    Alex Top - Olive/Black

    NZD $64.50
    NZD $64.50
    $129.00
    50% OFF Only 3 left
  • A woman smiles with one hand in her pocket, wearing a dark burgundy sweater and the Anita Skirt - Echo by Knewe Label, a grey floral print A-line denim skirt. She completes her look with black ankle socks and black ankle boots. A woman with straight, medium-length brown hair stands facing away against a plain light background, wearing Knewe Label's Anita Skirt - Echo, a maroon long-sleeve top, and black ankle boots.

    Anita Skirt - Echo

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF
  • A woman poses in a coral long-sleeve top and the Anita Skirt in Ink Denim by Knewe Label, featuring visible stitching and a denim belt, styled with white ankle boots with low wooden heels against a plain light background. A person with short brown hair faces away, wearing a bright orange long-sleeve top, Knewe Label's Anita Skirt in Ink Denim with visible stitching and back pockets, and cream ankle boots against a plain background.

    Anita Skirt - Ink Denim

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF Only 4 left
  • A woman with short brown hair wears the Knewe Label Apex Top - Dusk, a long sleeve mesh top with a pink and black geometric print, as she stands against a light gray background looking slightly to the side. A person with short brown hair stands with their back to the camera, wearing the Knewe Label Apex Top - Dusk, blue jeans, and brown platform shoes against a plain light background.

    Apex Top - Dusk

    NZD $79.50
    NZD $79.50
    $159.00
    50% OFF Only 2 left
  • A woman wears the Knewe Label Austin Top in black, a sleeveless vest with pleat details and buttons, styled with wide-leg black pants featuring a gray abstract floral print and black shoes, standing against a plain white background. A woman smiles and tilts her head, raising one arm as she models the Knewe Label Austin Top in black against a plain background, paired with wide-leg black pants featuring a subtle floral pattern.

    Austin Top - Black

    NZD $97.50
    NZD $97.50
    $195.00
    50% OFF Only 2 left
  • KNEWE Label women's K4041 Bay Skirt in Apricot - close-up fabric detail KNEWE Label women's K4041 Bay Skirt in Apricot - close-up fabric detail

    Bay Skirt - Apricot

    NZD $87.50
    NZD $87.50
    $175.00
    50% OFF
  • Woman wearing khaki long sleeve blouse and plaid pants, standing in studio with white background Model wearing a khaki long sleeve blouse with plaid trousers and white sneakers against a white background.

    Billie Top - Khaki

    NZD $79.50
    NZD $79.50
    $159.00
    50% OFF
  • A woman wears the Knewe Label Blaze Pant in black, featuring a wide leg and asymmetric waistband, paired with a long-sleeve burgundy top; she stands with hands in her pockets against a plain light gray background. Facing away, a person wears the Knewe Label Blaze Pant in black, featuring a wide-leg fit and asymmetric waistband. They pair it with a long-sleeve burgundy top, hand in pocket, set against a plain white background for a formal look.

    Blaze Pant - Black

    NZD $97.50
    NZD $97.50
    $195.00
    50% OFF Only 2 left
  • A woman stands against a plain white background wearing the Knewe Label Blaze Pant in Raisin and a black long-sleeve top. With one hand in her pocket, she exudes effortless style and confidence in this polished, formal look. A woman models Knewe Label's Blaze Pant in Raisin, paired with a black long-sleeve top and black shoes. She stands against a plain light background, hand in pocket, smiling and looking down to the side with effortless tailored style.

    Blaze Pant - Raisin

    NZD $97.50
    NZD $97.50
    $195.00
    50% OFF Only 2 left
  • Woman wearing an olive green oversized tee and cream pants with side stripe detail Woman wearing casual dark green short-sleeve tee and cream wide-leg pants

    Bolt Tee - Fern

    NZD $64.50
    NZD $64.50
    $129.00
    50% OFF
  • A woman with short brown hair wears the Knewe Label Bow Shirt - Lava with blue jeans. She looks down and to the side, hands gently clasped in front of her, against a plain light-colored background. A person with chin-length brown hair faces away, wearing Knewe Label's Bow Shirt - Lava (bright orange), blue wide-leg jeans, and light-colored shoes against a plain light background.

    Bow Shirt - Lava

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF Only 2 left
  • A woman wears the Knewe Label Bow Shirt in off white, featuring delicate bow appliqué, paired with dark green pants against a light gray background. A person wears the Knewe Label Bow Shirt in off white, featuring fabric bow appliqué, paired with olive green pants. Hands are clasped, showcasing multiple rings. The backdrop is plain and light-colored.

    Bow Shirt - Off White

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF
  • A woman with short brown hair wears the Knewe Label Bowie Pant in Black/Raisin, styled with a maroon top and chunky black shoes, paired with a black blazer, standing against a plain light background with one hand in her pocket. Person wearing Knewe Label’s Bowie Pant in Black/Raisin with maroon side stripes and an elastic waistband, paired with a matching maroon top and black shiny shoes, standing against a plain light background for relaxed comfort.

    Bowie Pant - Black/Raisin

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF
    +1
  • A woman with shoulder-length hair stands against a light background, wearing the Knewe Label Carter Blazer in Raisin with silver buttons, paired with a black top and shoes. She poses with her hands clasped. A woman with light brown hair stands facing away, wearing the Knewe Label Carter Blazer in Raisin with matching trousers and black shoes, set against a plain light background.

    Carter Blazer - Raisin

    NZD $142.50
    NZD $142.50
    $285.00
    50% OFF Only 1 left
  • A woman with short brown hair wears the Knewe Label Clementine Blazer in Black/Raisin over a dark top and matching black pants. She stands against a light gray background, looking confidently at the camera. A woman with long blonde hair wears the Knewe Label Clementine Blazer in Black/Raisin and black pants, leaning against a tree amidst lush greenery.

    Clementine Blazer - Black/Raisin

    NZD $129.50
    NZD $129.50
    $259.00
    50% OFF
  • Woman wearing a bright green short sleeve button-up cocoon dress with collar and side pockets Woman wearing a bright green cocoon dress with short sleeves and pockets, styled with white slide sandals, on a plain background.

    Cocoon Dress - Apple

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • Woman wearing short-sleeve off-white cocoon dress with button front and sandals Woman wearing off-white short sleeve cocoon dress, standing barefoot, back view

    Cocoon Dress - Off White

    NZD $66.15
    NZD $66.15
    $132.30
    50% OFF

The Knewe Label best sellers collection is the edit that earns its place through repeat wear, not hype. These are the styles our customers return to season after season - the fits that hold up, the fabrics that improve with washing and the silhouettes that continue to work regardless of what else is happening in fashion. From the Potter Jean and its modern straight-leg cut, to signature knitwear in reliable colourways, to dresses that cover multiple occasions without trying - this collection represents the core of what Knewe Label is built on.

All Knewe Label pieces are designed in New Zealand with a focus on real-life wearability. Sizing runs true across the range with most styles available in sizes 8-18. If you're between sizes, our fit notes on each product page will guide you. We offer free shipping on orders over $60 within New Zealand and $150 to Australia, with orders placed before 1pm dispatched same day. Returns are straightforward - we process them quickly and without fuss.

If you're new to Knewe Label, best sellers is the most honest place to start. These pieces have been voted by actual customers, not algorithms. They've been worn, washed, re-worn and kept. Start with a pair of jeans and a knit, or a dress that covers three occasions, and build from there. Knewe Label is designed to be bought once and worn for years.