Best Sellers

The Knewe Label best sellers edit brings together the pieces customers keep coming back for - the fits that work, the fabrics that hold up and the styles that get worn week after week without dating. From signature denim and knitwear to dresses and tops that anchor a well-built wardrobe, this is the best of what Knewe Label does. Designed in New Zealand. If you're new to the brand, start here.

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Showing 90 of 90 products
  • A woman poses against a plain light background, wearing Knewe Label’s Potter Cord - Raisin bootcut corduroy pants with a cream sweater and brown platform shoes, her hands in her pockets as she gazes slightly to the side. A person with shoulder-length hair stands facing away, wearing a cream sweater, tan platform shoes, and the Knewe Label Potter Cord - Raisin bootcut corduroy pants in stretch wide-wale cord, against a plain light background.

    Potter Cord - Raisin

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A person stands against a light background wearing Knewe Label's Potter Jean in Ink Denim, a high-waisted stretch bootcut style with buttons, paired with a black long-sleeve shirt and brown shoes, one hand in their pocket and looking relaxed. A person with short brown hair, facing away from the camera on a plain light background, wears a long-sleeved black shirt and Knewe Label's Potter Jean in Ink Denim.

    Potter Jean - Ink Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • Woman wearing black jumper and pants with white side stripes, casual knitwear set Woman wearing black jumper and pants set with white side stripes, casual fashion outfit

    Rebel Jumper - Black

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman with short brown hair, wearing a black sweatshirt and matching pants with white stripes down the sleeves and legs, is sitting on the floor against a plain light background, looking toward the camera. A person stands against a plain background wearing a matching black tracksuit with white side stripes and white sneakers, hands in pockets, looking off to the side.

    Rebel Jumper - Slate

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman poses with arms crossed against a plain backdrop, wearing Knewe Label’s Rebel Pant in Slate—slim-leg, ankle-grazer pants with white stripes—and white sneakers. A person with short hair faces away from the camera, wearing Knewe Label’s Rebel Pant in Slate and a dark grey sweatshirt with white sneakers, standing against a plain light background.

    Rebel Pant - Slate

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF
  • Woman wearing black wide leg pants and matching black sweatshirt with white side stripes Woman wearing black wide-leg pants and matching top with white side stripes, casual outfit

    Rebel Wide Leg - Black

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman with long blonde hair poses in a studio against a light background, wearing Knewe Label's Rebel Wide Leg - Slate tracksuit and white sneakers, looking directly at the camera. A person with long, wavy blonde hair faces away from the camera, wearing Knewe Label's Rebel Wide Leg - Slate tracksuit with wide-leg pants and white side stripes, paired with light shoes, set against a plain light background.

    Rebel Wide Leg - Slate

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF Only 3 left
  • Woman wearing a colorful patterned long-sleeve blouse, navy skirt, and black ankle boots Woman wearing long sleeve colorful print blouse, navy skirt, and black ankle boots

    Rio Top - Illuminate

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman stands against a light gray background wearing the Knewe Label Ritual Dress in black—a ribbed knit piece with a shirt-style collar, white trim, and black ankle boots for a chic winter look. A person with short hair, seen from behind against a plain light backdrop, wears the Knewe Label Ritual Dress in black featuring a white shirt-style collar and cuffs, paired with black ankle boots.

    Ritual Dress - Black

    NZD $109.50
    NZD $109.50
    $219.00
    50% OFF Only 1 left
  • Woman wearing a long black ribbed button-down knit dress with white sneakers Woman wearing a black ribbed button-front knit dress with long sleeves and white sneakers

    Roma Dress - Black

    NZD $109.50
    NZD $109.50
    $219.00
    50% OFF Only 2 left
  • A woman stands in a neutral pose with hands in her pockets, wearing Knewe Label’s Roxie Cord - Airforce wide-leg pants, a brown long-sleeve top, and brown platform shoes against a light gray background. A person in a brown long-sleeve shirt, Knewe Label Roxie Cord - Airforce wide-leg pants, and tan platform shoes stands with their back to the camera against a light gray background.

    Roxie Cord - Airforce

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 4 left
  • A woman with short hair stands against a plain background, wearing the Knewe Label Roxie Jean in chocolate, paired with a navy long-sleeve puff-sleeve blouse and black shoes. She looks off to the side with one hand in her pocket. A person stands with one hand in the pocket, wearing high-waisted Knewe Label Roxie Jean in Chocolate and a long-sleeved dark blue button-up shirt. The head is not visible.

    Roxie Jean - Chocolate

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 3 left
  • A woman stands against a plain background, wearing a long-sleeve, abstract-patterned top, high-waisted wide-leg dark jeans with front pockets, and black shoes. She has short brown hair and one hand in her pocket. A person stands facing away, wearing dark blue wide-leg jeans, a patterned long-sleeve top, and black shoes against a plain light background.

    Roxie Jean - Ink Denim

    NZD $89.50
    NZD $89.50
    $179.00
  • A woman stands against a plain background, wearing the Roxie Pant by Knewe Label—a high-waisted, wide-leg checked style—with her hands in her pockets and looking slightly to the side. A person with chin-length brown hair faces away, wearing a long-sleeved dark brown top, Roxie Pant - Paige by Knewe Label, and dark shoes, with one hand in their back pocket against a plain background.

    Roxie Pant - Paige

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A person with short hair sits sideways on a geometric black stool, wearing Knewe Label's Sable Jacket in Black, a brown top, wide-leg blue jeans, and tan platform boots, looking down with one leg crossed over the other. A woman with short brown hair smiles to the side, wearing the Knewe Label Sable Jacket in black over a brown top and blue jeans against a plain light gray background.

    Sable Jacket - Black

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman with a short brown bob smiles, standing in the Knewe Label Sable Jacket - Tan, styled over a patterned shirt and dark jeans, her head turned slightly to the side. A person with short, light brown hair is shown from the back, wearing the Knewe Label Sable Jacket in tan—a relaxed-fit corduroy style with a zip-through front—paired with dark blue jeans against a plain, neutral background.

    Sable Jacket - Tan

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 5 left
  • KNEWE Label women's K7107 Series Pant in Ink - close-up fabric detail KNEWE Label women's K7107 Series Pant in Ink - close-up fabric detail

    Series Pant - Ink

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF
  • A woman with short brown hair, arms crossed, looks down and to the side against a light gray background. She wears the Knewe Label Sofie Top in Lava—an orange long sleeve top with lettuce-edge seams. Seen from behind, a person with short brown hair wears the Knewe Label Sofie Top - Lava, a long sleeve orange ribbed cotton top with visible seam details and lettuce-edge seams down the center back and sleeves. One hand is near their head.

    Sofie Top - Lava

    NZD $62.50
    NZD $62.50
    $125.00
    50% OFF
  • A woman with short, light brown hair and a neutral expression stands against a plain background wearing Knewe Label's Soho Jacket in black, paired with wide-leg patterned black trousers and black shoes. A person is shown from the back wearing the Knewe Label Soho Jacket in black and dark, gray floral jeans, against a plain light background.

    Soho Jacket - Black

    NZD $129.50
    NZD $129.50
    $259.00
    50% OFF
  • A woman with chin-length brown hair wears the Knewe Label Soho Jacket in Cedar over a patterned dress. She stands against a plain light gray background, looking down with her hands lightly touching in front of her. A woman faces away, wearing the Knewe Label Soho Jacket in Cedar with a stand collar, paired with a geometric patterned midi skirt and black ankle boots with wooden heels, set against a plain light background.

    Soho Jacket - Cedar

    NZD $129.50
    NZD $129.50
    $259.00
    50% OFF

The Knewe Label best sellers collection is the edit that earns its place through repeat wear, not hype. These are the styles our customers return to season after season - the fits that hold up, the fabrics that improve with washing and the silhouettes that continue to work regardless of what else is happening in fashion. From the Potter Jean and its modern straight-leg cut, to signature knitwear in reliable colourways, to dresses that cover multiple occasions without trying - this collection represents the core of what Knewe Label is built on.

All Knewe Label pieces are designed in New Zealand with a focus on real-life wearability. Sizing runs true across the range with most styles available in sizes 8-18. If you're between sizes, our fit notes on each product page will guide you. We offer free shipping on orders over $60 within New Zealand and $150 to Australia, with orders placed before 1pm dispatched same day. Returns are straightforward - we process them quickly and without fuss.

If you're new to Knewe Label, best sellers is the most honest place to start. These pieces have been voted by actual customers, not algorithms. They've been worn, washed, re-worn and kept. Start with a pair of jeans and a knit, or a dress that covers three occasions, and build from there. Knewe Label is designed to be bought once and worn for years.