Best Sellers

The Knewe Label best sellers edit brings together the pieces customers keep coming back for - the fits that work, the fabrics that hold up and the styles that get worn week after week without dating. From signature denim and knitwear to dresses and tops that anchor a well-built wardrobe, this is the best of what Knewe Label does. Designed in New Zealand. If you're new to the brand, start here.

Showing 90 of 90 products
View:
Sort by:
Clear all
Filter and sort

Filter and sort

Showing 90 of 90 products

Clear all
View:
Clear all
Showing 90 of 90 products
  • A woman with short, wavy hair crosses her arms against a plain background, wearing a geometric long-sleeve top, black ankle boots, and Knewe Label’s Colt Jean in vintage denim featuring front pockets and a barrel-leg fit. A person stands facing away, wearing Knewe Label's Colt Jean in Vintage Denim, a long-sleeved patterned red and black blouse, and black heeled ankle boots against a plain background.

    Colt Jean - Vintage Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 5 left
  • A woman stands smiling against a plain background, wearing the Knewe Label Como Pant - Summit paired with a black long-sleeve top and chunky shoes. She has short, straight hair, a necklace, and slim-leg pants. A person with short, wavy brown hair faces away, wearing a black top, Knewe Label's Como Pant - Summit with black side stripes, and black platform shoes against a plain light background.

    Como Pant - Summit

    NZD $97.50
    NZD $97.50
    $195.00
    50% OFF
  • Woman wearing black blouse and plaid check pants with white sneakers on white background Woman wearing navy long sleeve blouse and tan plaid pants with white sneakers

    Como Pant - Twig Check

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF Only 3 left
  • Woman in patterned brown blouse, beige midi denim skirt, and brown ankle boots against white background Woman wearing oat denim midi skirt with front seam, brown patterned blouse, and tan boots

    Cooper Skirt - Oat Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman with long blonde hair wears the Knewe Label Fefe Sweater in Ultramarine, paired with black pants, standing against a light gray background and looking to the side with a relaxed expression. A person with long blonde hair poses against a plain background, wearing the Fefe Sweater in Ultramarine by Knewe Label, paired with black wide-leg pants and black shoes.

    Fefe Sweater - Ultramarine

    NZD $97.50
    NZD $97.50
    $195.00
    50% OFF Only 3 left
  • Woman wearing a cuffed ribbed knit sweater in truffle brown, tucked into pants Woman wearing Knewe Label Felix Cuffed Sweater in Truffle with blue wide-leg jeans.

    Felix Cuffed Sweater - Truffle

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • Woman wearing an oatmeal ribbed sweater with olive trousers and brown heeled boots Woman in a ribbed oatmeal knit sweater, olive trousers, and brown boots on white backdrop

    Felix Sweater - Oatmeal

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 2 left
  • A woman stands against a plain background wearing the Knewe Label Fleur Dress - Sunset, an ankle-length, long-sleeved winter dress with colorful geometric and floral patterns in red, green, and purple, paired with dark brown boots. A woman with shoulder-length brown hair stands sideways wearing the Knewe Label Fleur Dress - Sunset, a long-sleeved, mid-length winter dress featuring bold green, purple, and pink geometric and leaf patterns. She pairs it with dark brown ankle boots.

    Fleur Dress - Sunset

    NZD $129.50
    NZD $129.50
    $259.00
    50% OFF
  • KNEWE Label women's K5102 Focus Top in Olive - close-up fabric detail KNEWE Label women's K5102 Focus Top in Olive - close-up fabric detail

    Focus Top - Olive

    NZD $84.50
    NZD $84.50
    $169.00
    50% OFF
  • A woman stands against a plain background wearing Knewe Label's Ford Shirt in dark blue denim and beige plaid wide-leg pants, looking down with her hands clasped. A woman faces away from the camera wearing the Knewe Label Ford Shirt in dark blue and wide-leg plaid pants with tan platform shoes, set against a plain white background.

    Ford Shirt - Dark Blue

    NZD $87.50
    NZD $87.50
    $175.00
    50% OFF
  • A woman poses against a plain background in the Knewe Label Freddie Dress - Black, featuring sheer long sleeves and vertical pleats, styled with black ankle boots—the ideal slim-fit winter dress for any occasion. A person wears the Freddie Dress - Black by Knewe Label, a sheer, pleated mesh winter dress with long sleeves, slim fit, thin waist tie, and subtle vertical stripes, accessorized with simple gold rings.

    Freddie Dress - Black

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF Only 5 left
  • A woman with short brown hair models the Knewe Label Freddie Dress - Celine, a long sleeve abstract print dress in pink, blue, and brown hues, paired with dark brown ankle boots against a plain light background. A person with short brown hair faces away, wearing the Knewe Label Freddie Dress - Celine, featuring an abstract print, paired with brown ankle boots against a plain light background.

    Freddie Dress - Celine

    NZD $97.50
    NZD $97.50
    $195.00
    50% OFF Only 3 left
  • A woman faces forward in the Freddie Dress - Hunter by Knewe Label, featuring chic green mesh with sheer long sleeves and a slim waist tie, paired with brown ankle boots. She poses against a plain light background, ideal for winter style. A woman with short brown hair models the Knewe Label Freddie Dress - Hunter, featuring sheer, pleated long sleeves. She clasps her hands together, with only the lower part of her face visible against a plain neutral background.

    Freddie Dress - Hunter

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF Only 4 left
  • Woman wearing a long-sleeve floral print midi dress in blue tones with black ankle boots Woman wearing a long-sleeve blue floral midi dress with black ankle boots, studio background.

    Freddie Dress - Storm

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • Woman in black long sleeve top with drop shoulders, beige wide-leg pants and white sneakers Woman wearing black long sleeve top with beige wide-leg pants and white sneakers

    Harley Top - Black

    NZD $59.50
    NZD $59.50
    $119.00
    50% OFF
  • A woman with short light brown hair poses relaxedly against a plain background, wearing the Knewe Label Harley Top in Cedar, beige plaid flared pants, and black shoes. One leg is slightly bent. A person with short hair faces away, wearing Knewe Label's Harley Top in Cedar—a golden brown oversized knit with a back slit—and gray plaid pants, raising one hand near their head against a white background.

    Harley Top - Cedar

    NZD $64.50
    NZD $64.50
    $129.00
    50% OFF
  • Woman wearing blue straight-leg jeans with side stripe, red textured long sleeve top, white sneakers Woman in relaxed blue denim jeans with side stripe, red textured top, and white sneakers

    Hendrix Jean - Blue Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman with long blonde hair wears the Knewe Label Hero Top - Airforce, a fitted blue-grey Tencel wool blend long sleeve top, paired with blue jeans. She stands against a light gray background, looking at the camera with a slight smile. A person with blonde hair is shown from the back, wearing Knewe Label’s Hero Top in Airforce—a blue-grey, long sleeve Tencel wool blend—paired with dark blue jeans against a plain light background.

    Hero Top - Airforce

    NZD $59.50
    NZD $59.50
    $119.00
    50% OFF
  • A woman poses against a plain background in the Knewe Label Hero Top - Cedar, a fitted brown long sleeve, paired with wide-leg dark blue jeans and tan platform shoes. She stands slightly angled, one hand at her side, with a relaxed expression. A person with short brown hair, wearing the Knewe Label Hero Top - Cedar and blue jeans, stands facing away from the camera against a light gray background.

    Hero Top - Cedar

    NZD $59.50
    NZD $59.50
    $119.00
    50% OFF
  • A woman with chin-length hair stands against a plain background wearing Knewe Label’s Hollie Jean - Vintage Denim, a long-sleeve abstract-patterned top, and brown platform shoes. She looks at the camera with arms crossed. A person with chin-length brown hair stands facing away, wearing a geometric-patterned long-sleeve top, Knewe Label Hollie Jean - Vintage Denim in mid-blue, and brown platform shoes against a plain light background.

    Hollie Jean - Vintage Denim

    NZD $89.50
    NZD $89.50
    $179.00

The Knewe Label best sellers collection is the edit that earns its place through repeat wear, not hype. These are the styles our customers return to season after season - the fits that hold up, the fabrics that improve with washing and the silhouettes that continue to work regardless of what else is happening in fashion. From the Potter Jean and its modern straight-leg cut, to signature knitwear in reliable colourways, to dresses that cover multiple occasions without trying - this collection represents the core of what Knewe Label is built on.

All Knewe Label pieces are designed in New Zealand with a focus on real-life wearability. Sizing runs true across the range with most styles available in sizes 8-18. If you're between sizes, our fit notes on each product page will guide you. We offer free shipping on orders over $60 within New Zealand and $150 to Australia, with orders placed before 1pm dispatched same day. Returns are straightforward - we process them quickly and without fuss.

If you're new to Knewe Label, best sellers is the most honest place to start. These pieces have been voted by actual customers, not algorithms. They've been worn, washed, re-worn and kept. Start with a pair of jeans and a knit, or a dress that covers three occasions, and build from there. Knewe Label is designed to be bought once and worn for years.