Best Sellers

The Knewe Label best sellers edit brings together the pieces customers keep coming back for - the fits that work, the fabrics that hold up and the styles that get worn week after week without dating. From signature denim and knitwear to dresses and tops that anchor a well-built wardrobe, this is the best of what Knewe Label does. Designed in New Zealand. If you're new to the brand, start here.

Showing 88 products
View:
Sort by:
Clear all
Filter and sort

Filter and sort

Showing 88 products

Clear all
View:
Clear all
Showing 88 products
  • Woman modeling bright orange long sleeve top with ruffled neck and cuffs, wide leg jeans Woman wearing bright orange long sleeve blouse with ruffled collar and wide leg blue jeans

    Miso Top - Mandarin

    NZD $64.50
    NZD $64.50
    $129.00
    50% OFF Only 1 left
  • A woman with long blonde hair wears the Knewe Label North Sweater in Ink with exposed seam detailing, paired with a colorful skirt. She stands against a light gray background, looking to the side with a neutral expression. A person with long blonde hair is seen from the back, wearing the Knewe Label North Sweater in Ink and a colorful red, purple, and blue patterned skirt against a plain light background.

    North Sweater - Ink

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 5 left
  • Woman in oatmeal knit sweater and brown patterned maxi skirt with ankle boots Woman wearing an oatmeal knit sweater with a patterned brown maxi skirt and brown boots

    Note Sweater - Oatmeal

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF
  • Woman wearing a loose pink knit sweater with wide-leg blue jeans and black boots Woman wearing a pink knit sweater with wide-leg blue jeans and ankle boots, posing in studio

    Note Sweater - Rose

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF Only 2 left
  • Woman wearing a black and white striped midi dress with short sleeves and front slit Woman wearing a black and white striped midi dress with short sleeves, back view

    Parker Dress - Black/White

    NZD $84.50
    NZD $84.50
    $169.00
    50% OFF Only 5 left
  • KNEWE Label women's K1047 Parker Dress Cream in Ink - close-up fabric detail KNEWE Label women's K1047 Parker Dress Cream in Ink - close-up fabric detail

    Parker Dress - Cream/Ink

    NZD $84.50
    NZD $84.50
    $169.00
    50% OFF
  • A woman models the Knewe Label Phoenix Dress - Ink Denim, featuring long sleeves, a V-neck, white stitching, front zipper, and large pockets. She completes the look with ankle-high white boots and one hand in her pocket. A woman with short, light brown hair faces away, wearing the Knewe Label Phoenix Dress in Ink Denim and light-colored ankle boots with wooden heels. The background is plain and light-colored.

    Phoenix Dress - Ink Denim

    NZD $129.50
    NZD $129.50
    $259.00
    50% OFF Only 1 left
  • Woman wearing a knee-length, pink and black animal print dress with short sleeves Woman in a pink snake print mini dress with puff sleeves, shown from the back on white background

    Piper Dress - Bengal

    NZD $99.50
    NZD $99.50
    $199.00
    50% OFF
  • A woman with short hair smiles and looks to the side, wearing a long-sleeve multicolored floral blouse and Knewe Label's Potter Cord - Airforce bootcut corduroy pants against a plain background. A person with shoulder-length brown hair, wearing a patterned blouse, Potter Cord - Airforce pants by Knewe Label, and brown shoes stands sideways against a plain light background.

    Potter Cord - Airforce

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 5 left
  • A woman with short hair poses confidently against a plain background wearing Knewe Label’s Potter Cord - Hunter dark green stretch wide-wale bootcut corduroy pants and a white long-sleeve top with a black vertical seam. A person is seen from the back wearing a ribbed white long-sleeve top and Knewe Label Potter Cord - Hunter dark green wide-wale bootcut corduroy pants, with hands resting at their sides.

    Potter Cord - Hunter

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman poses against a plain light background, wearing Knewe Label’s Potter Cord - Raisin bootcut corduroy pants with a cream sweater and brown platform shoes, her hands in her pockets as she gazes slightly to the side. A person with shoulder-length hair stands facing away, wearing a cream sweater, tan platform shoes, and the Knewe Label Potter Cord - Raisin bootcut corduroy pants in stretch wide-wale cord, against a plain light background.

    Potter Cord - Raisin

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A person stands against a light background wearing Knewe Label's Potter Jean in Ink Denim, a high-waisted stretch bootcut style with buttons, paired with a black long-sleeve shirt and brown shoes, one hand in their pocket and looking relaxed. A person with short brown hair, facing away from the camera on a plain light background, wears a long-sleeved black shirt and Knewe Label's Potter Jean in Ink Denim.

    Potter Jean - Ink Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 5 left
  • Woman wearing black jumper and pants with white side stripes, casual knitwear set Woman wearing black jumper and pants set with white side stripes, casual fashion outfit

    Rebel Jumper - Black

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman with short brown hair, wearing a black sweatshirt and matching pants with white stripes down the sleeves and legs, is sitting on the floor against a plain light background, looking toward the camera. A person stands against a plain background wearing a matching black tracksuit with white side stripes and white sneakers, hands in pockets, looking off to the side.

    Rebel Jumper - Slate

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman poses with arms crossed against a plain backdrop, wearing Knewe Label’s Rebel Pant in Slate—slim-leg, ankle-grazer pants with white stripes—and white sneakers. A person with short hair faces away from the camera, wearing Knewe Label’s Rebel Pant in Slate and a dark grey sweatshirt with white sneakers, standing against a plain light background.

    Rebel Pant - Slate

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF
  • Woman wearing black wide leg pants and matching black sweatshirt with white side stripes Woman wearing black wide-leg pants and matching top with white side stripes, casual outfit

    Rebel Wide Leg - Black

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman with long blonde hair poses in a studio against a light background, wearing Knewe Label's Rebel Wide Leg - Slate tracksuit and white sneakers, looking directly at the camera. A person with long, wavy blonde hair faces away from the camera, wearing Knewe Label's Rebel Wide Leg - Slate tracksuit with wide-leg pants and white side stripes, paired with light shoes, set against a plain light background.

    Rebel Wide Leg - Slate

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF Only 2 left
  • Woman wearing a colorful patterned long-sleeve blouse, navy skirt, and black ankle boots Woman wearing long sleeve colorful print blouse, navy skirt, and black ankle boots

    Rio Top - Illuminate

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman stands against a light gray background wearing the Knewe Label Ritual Dress in black—a ribbed knit piece with a shirt-style collar, white trim, and black ankle boots for a chic winter look. A person with short hair, seen from behind against a plain light backdrop, wears the Knewe Label Ritual Dress in black featuring a white shirt-style collar and cuffs, paired with black ankle boots.

    Ritual Dress - Black

    NZD $109.50
    NZD $109.50
    $219.00
    50% OFF Only 1 left
  • Woman wearing a long black ribbed button-down knit dress with white sneakers Woman wearing a black ribbed button-front knit dress with long sleeves and white sneakers

    Roma Dress - Black

    NZD $109.50
    NZD $109.50
    $219.00
    50% OFF Only 2 left
  • A woman stands in a neutral pose with hands in her pockets, wearing Knewe Label’s Roxie Cord - Airforce wide-leg pants, a brown long-sleeve top, and brown platform shoes against a light gray background. A person in a brown long-sleeve shirt, Knewe Label Roxie Cord - Airforce wide-leg pants, and tan platform shoes stands with their back to the camera against a light gray background.

    Roxie Cord - Airforce

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 2 left
  • A woman with short hair stands against a plain background, wearing the Knewe Label Roxie Jean in chocolate, paired with a navy long-sleeve puff-sleeve blouse and black shoes. She looks off to the side with one hand in her pocket. A person stands with one hand in the pocket, wearing high-waisted Knewe Label Roxie Jean in Chocolate and a long-sleeved dark blue button-up shirt. The head is not visible.

    Roxie Jean - Chocolate

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 3 left
  • A woman stands against a plain background, wearing the Roxie Pant by Knewe Label—a high-waisted, wide-leg checked style—with her hands in her pockets and looking slightly to the side. A person with chin-length brown hair faces away, wearing a long-sleeved dark brown top, Roxie Pant - Paige by Knewe Label, and dark shoes, with one hand in their back pocket against a plain background.

    Roxie Pant - Paige

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman with blonde hair models the Knewe Label North Sweater in Cedar, standing against a plain light background, tilting her head and touching her hair while looking at the camera. A woman with long blonde hair wears the Knewe Label North Sweater in Cedar and blue jeans, standing outdoors by a grassy hill and trees, looking confidently at the camera with one hand touching her face.

    North Sweater - Cedar

    NZD $89.50
    NZD $89.50
    $179.00

The Knewe Label best sellers collection is the edit that earns its place through repeat wear, not hype. These are the styles our customers return to season after season - the fits that hold up, the fabrics that improve with washing and the silhouettes that continue to work regardless of what else is happening in fashion. From the Potter Jean and its modern straight-leg cut, to signature knitwear in reliable colourways, to dresses that cover multiple occasions without trying - this collection represents the core of what Knewe Label is built on.

All Knewe Label pieces are designed in New Zealand with a focus on real-life wearability. Sizing runs true across the range with most styles available in sizes 8-18. If you're between sizes, our fit notes on each product page will guide you. We offer free shipping within New Zealand on orders of $100 and over and to Australia on orders of $150 AUD and over, with orders placed before 1pm dispatched same day. Returns are straightforward - we process them quickly and without fuss.

If you're new to Knewe Label, best sellers is the most honest place to start. These pieces have been voted by actual customers, not algorithms. They've been worn, washed, re-worn and kept. Start with a pair of jeans and a knit, or a dress that covers three occasions, and build from there. Knewe Label is designed to be bought once and worn for years.