The Knewe Label Potter Jean is the AW26 season's core denim style - a considered straight-leg cut designed in New Zealand with quality denim fabric and proportions built for real-life wearability. The Potter Jean is available across new season washes including darker rinses, earthy tones and classic colourways that pair naturally with the AW26 knitwear, shirts and outerwear. It is the denim style designed to anchor an AW26 wardrobe.
When buying the Potter Jean, a few things are worth knowing. The cut is a modern straight leg with a mid-to-high rise - the most versatile denim silhouette for pairing with both cropped and standard-length tops. Denim weight in the Potter Jean is chosen for cooler months - it provides warmth and structure without the stiffness of cheaper alternatives. Machine wash on cold gentle cycle inside-out to maintain wash quality; air dry rather than tumble dry for best shape retention. The Potter Jean runs true to size across sizes 8-18. If you carry more in the hip than the waist, size to the hip.
The Potter Jean is one of Knewe Label's most consistent performers across seasons - it is a style that earns its place through repeat wear rather than novelty. AW26 washes are new season and available now while stock lasts. Popular washes and sizes sell through quickly in each drop - early shopping recommended. Knewe Label ships free within New Zealand on orders over $60 and to Australia on orders over $150. Same-day dispatch on orders before 1pm. Returns are fast and easy. Designed in New Zealand.
