Jeans

Knewe Label jeans - cuts that work, fabrics that last, designed in New Zealand. The fits that matter - straight leg, wide leg, relaxed and tailored - across washes and colours that don't date. Each pair is cut for a modern silhouette that works without over-engineering, pairing back naturally to the brand's tops, shirts and knitwear. Quality denim built for real-life wearability. New washes and styles added seasonally - find your go-to pair.

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  • A woman with short brown hair and a neutral expression wears the Knewe Label Hollie Jean - Hunter, paired with a long-sleeved brown ribbed top and black shoes, standing before a plain background. Wearing the Knewe Label Hollie Jean - Hunter, a person in a brown ribbed top and dark green wide-leg jeans with front welt pockets stands facing away against a light background, paired with black boots.

    Hollie Jean - Hunter

    NZD $125.30
    NZD $125.30
    $179.00
    30% OFF Only 3 left
  • A woman stands with arms crossed, wearing the Knewe Label Goldie Jean - Echo wide-leg pants featuring a subtle abstract echo print, paired with a long-sleeve black top and black shoes, set against a plain light gray background. A person seen from the back wearing Knewe Label's Goldie Jean - Echo, high-waisted black floral denim jeans with a gray echo print and two rear pockets, paired with a long-sleeved black top.

    Goldie Jean - Echo

    NZD $125.30
    NZD $125.30
    $179.00
    30% OFF Only 1 left
  • A woman poses with one hand in her pocket, wearing a sheer patterned blouse, Knewe Label Roxie Jean in Slate Denim wide-leg style, and brown platform shoes against a plain light background. A person wears a sheer, patterned blouse and Knewe Label’s Roxie Jean in Slate Denim—high-waisted, wide-leg jeans with visible patch pockets and a KNEW label on the waistband—shown from behind, one hand on their hip.

    Roxie Jean - Slate Denim

    NZD $125.30
    NZD $125.30
    $179.00
    30% OFF Only 3 left
  • A woman with blonde hair smiles against a white background, wearing a patterned long-sleeve blouse, Knewe Label Haze Jean - Indigo high-waisted blue jeans with front seams in stretch fabric, and beige platform shoes. A woman with blonde hair faces away, glancing over her shoulder in a white long-sleeve top and Knewe Label’s Haze Jean - Indigo bootcut pants with beige shoes, set against a plain light background.

    Haze Jean - Indigo

    NZD $179.00
    NZD $179.00
    $179.00
  • A woman with short hair stands against a plain background, wearing the Knewe Label Roxie Jean in chocolate, paired with a navy long-sleeve puff-sleeve blouse and black shoes. She looks off to the side with one hand in her pocket. A person stands with one hand in the pocket, wearing high-waisted Knewe Label Roxie Jean in Chocolate and a long-sleeved dark blue button-up shirt. The head is not visible.

    Roxie Jean - Chocolate

    NZD $125.30
    NZD $125.30
    $179.00
    30% OFF
  • A woman with chin-length hair stands against a plain background wearing Knewe Label’s Hollie Jean - Vintage Denim, a long-sleeve abstract-patterned top, and brown platform shoes. She looks at the camera with arms crossed. A person with chin-length brown hair stands facing away, wearing a geometric-patterned long-sleeve top, Knewe Label Hollie Jean - Vintage Denim in mid-blue, and brown platform shoes against a plain light background.

    Hollie Jean - Vintage Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 4 left
  • A woman with short, wavy hair crosses her arms against a plain background, wearing a geometric long-sleeve top, black ankle boots, and Knewe Label’s Colt Jean in vintage denim featuring front pockets and a barrel-leg fit. A person stands facing away, wearing Knewe Label's Colt Jean in Vintage Denim, a long-sleeved patterned red and black blouse, and black heeled ankle boots against a plain background.

    Colt Jean - Vintage Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • A woman stands against a plain background wearing the Knewe Label Potter Jean - Vintage Denim, styled with a patterned long-sleeve top and brown boots. One hand is in her pocket as she looks at the camera. A woman with short brown hair stands sideways against a plain light background, wearing a geometric long-sleeve top, Knewe Label’s Potter Jean - Vintage Denim, and tan platform shoes.

    Potter Jean - Vintage Denim

    NZD $189.00
    NZD $189.00
    $179.00
  • A person stands against a light background wearing Knewe Label's Potter Jean in Ink Denim, a high-waisted stretch bootcut style with buttons, paired with a black long-sleeve shirt and brown shoes, one hand in their pocket and looking relaxed. A person with short brown hair, facing away from the camera on a plain light background, wears a long-sleeved black shirt and Knewe Label's Potter Jean in Ink Denim.

    Potter Jean - Ink Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • KNEWE Label women's K7109 Marlow Jean in Malibu - close-up fabric detail KNEWE Label women's K7109 Marlow Jean in Malibu - close-up fabric detail

    Marlow Jean - Malibu

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF Only 5 left
  • KNEWE Label women's K7105 Spin Jean Light in Wash - close-up fabric detail KNEWE Label women's K7105 Spin Jean Light in Wash - close-up fabric detail

    Spin Jean - Light Wash

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF Only 5 left
  • KNEWE Label women's K7105 Spin Jean in Bengal - close-up fabric detail KNEWE Label women's K7105 Spin Jean in Bengal - close-up fabric detail

    Spin Jean - Bengal

    NZD $94.50
    NZD $94.50
    $189.00
    50% OFF
  • Woman wearing beige wide leg jeans, black long sleeve top, and white sneakers on white background Woman wearing oat-colored wide leg denim jeans, black long sleeve top, and white sneakers

    Fame Jean - Oat Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 3 left
  • Woman wearing blue wash flared jeans and striped knit sweater, standing in studio Woman in blue wash flared jeans and a color block sweater, standing facing backward

    Potter Jean - Blue Wash

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 1 left
  • Woman wearing blue straight-leg jeans with side stripe, red textured long sleeve top, white sneakers Woman in relaxed blue denim jeans with side stripe, red textured top, and white sneakers

    Hendrix Jean - Blue Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • Woman wearing light blue heart print jeans, yellow sleeveless top, and tan sandals Woman wearing light blue heart print jeans, yellow sleeveless top, brown sandals

    Jagger Jean - Light Hearts

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • Woman wearing apricot wide-leg jeans, floral blouse, and white sandals on white background Woman wearing apricot wide-leg jeans, floral blouse, and white sandals, front view

    Ace Jean - Apricot

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF
  • Woman wearing grey skinny jeans, black long sleeve top, and white sneakers, posing against a plain white background. Woman wearing grey skinny jeans and black long-sleeve top, standing on white background

    Sammy Jean - Space Grey

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 3 left
  • A woman with shoulder-length brown hair and a neutral expression stands against a white background, wearing Knewe Label's Potter Jean - Oat Denim bootcut pants, a beige and navy striped long-sleeve top, and brown ankle boots. A woman with shoulder-length brown hair stands sideways, looking at the camera. She wears a tan and navy striped long-sleeve top, Knewe Label Potter Jean in Oat Denim, and brown heeled boots against a plain white background.

    Potter Jean - Oat Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 1 left
  • A woman stands against a plain background, wearing a long-sleeve, abstract-patterned top, high-waisted wide-leg dark jeans with front pockets, and black shoes. She has short brown hair and one hand in her pocket. A person stands facing away, wearing dark blue wide-leg jeans, a patterned long-sleeve top, and black shoes against a plain light background.

    Roxie Jean - Ink Denim

    NZD $89.50
    NZD $89.50
    $179.00
    50% OFF Only 4 left

The Knewe Label women's jeans collection is built around the conviction that a great pair of jeans is one of the highest-return investments in any wardrobe. Straight-leg styles with proportions that work across body types. Wide-leg cuts in quality denim with enough weight to hold their shape. Relaxed fits that bridge the gap between casual and considered. Each pair is designed in New Zealand with real-life wearability as the primary brief - denim that looks better after a few washes, holds its shape across extended wear and doesn't require special treatment.

When choosing jeans, rise and fabric weight are the two things that matter most to how they wear day-to-day. Mid-to-high rise styles are the most versatile - they work with cropped knitwear and standard-length tops equally well and sit comfortably across a full day. Denim weight affects both structure and warmth - heavier denim holds its shape better and wears more comfortably in cooler months. Knewe Label jeans can be machine washed on a cold gentle cycle; washing inside-out and avoiding the dryer extends the life of the wash significantly.

Sizing across the Knewe Label jeans range runs true with styles available in sizes 8-18. If you carry more weight in the hip than the waist, size to the hip and have the waist taken in - it's a minor alteration that transforms the fit. Detailed fit notes are on every product page. Knewe Label ships free within New Zealand on orders over $60 and to Australia on orders over $150. Same-day dispatch on orders placed before 1pm. Returns are processed quickly. New washes and styles added seasonally - designed in New Zealand.